Good Strategy/Bad Strategy (häftad)
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Format
B Format Paperback
Språk
Engelska
Antal sidor
336
Utgivningsdatum
2017-09-07
Förlag
Profile Books Ltd
Dimensioner
30 x 190 x 130 mm
Vikt
265 g
ISBN
9781781256176

Good Strategy/Bad Strategy

The difference and why it matters

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B Format Paperback,  Engelska, 2017-09-07
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When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
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Kundrecensioner

Det finns 1 recension av Good Strategy/Bad Strategy. Sätt ditt betyg »
  1. Det blir inte bättre än så här
    Svennebanan, 24 juni 2019

    Krispigt och urtydligt. Identifiera en dålig strategi och förstå vad som måste åstadkommas (hur mycket arbete som behöver göras) för att skapa en bra strategi.

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Fler böcker av Richard Rumelt

  • Crux

    Richard Rumelt

    A FINANCIAL TIMES BUSINESS BOOK OF THE YEAR 'A straight-talking guide to corporate strategy and how to frame and pursue it' Financial Times The most important part of a leader's job is to set in motion the actions today that will build a better fu...

Övrig information

Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.