Email Attraction

'Entertaining and memorable... Arnold takes the lowly email and reworks it, making this form of communication fit for 2021.'  - Financial Times  'Ever written an email? You need this book. Ever received an email? You need this book. How I have survived for over twenty years in my profession without it by my side I do not know.'  - Annie Gallimore, Managing Director, ACNE London, and Director, Deloitte Digital  'Email can be powerful. But managing it - all of it - can be a nightmare. In this useful, insightful and funny book you'll learn how to free yourself from the drudgery and capitalise on all the good stuff.'  - Gareth Williams, non-executive director and ex-CEO, sofa.com  'Kim Arnold writes plain, easy to read, entertaining English - more than you can say of most emails, which are deadly dull and ill-written, and fail to sell. Her book is a wise investment for anyone who wants to stop boring people and start persuading them.'  - Drayton Bird, the world's leading authority on direct marketing 'Email Attraction has rediscovered the power of what's still the most common form of communication in business. Whether you're an old hand or a new entrant to the world of work, the ideas in this book can save you time, get results and - most amazingly - bring a smile to dealing with email.'  - Simon Harper, co-founder, LOD 

Consultant and speaker Kim Arnold has shown thousands of people all over the world how to write emails that people open, read and act on. She helps leading organisations - including FTSE 250 businesses, global banks, law firms, tech scale-ups and more - transform their communication, marketing and branding, and connect with their audience. Find out more at www.kimarnold.co.uk

introduction: email sucks six years of your life

1 it's not them, it's you

2 beware the emotional email

3 hey you! don't be the party bore

4 ditch the stiff, starchy and stuffy

5 ouch! your emails need tweezer time

6 whoa! don't rush those subject lines and greetings

7 mmmm... introducing the hec hamburger technique

8 how to avoid soul-sucking hooks

9 e is for explanation

10 conquer your call-to-action

11 your subject line holds All The Power

12 no more 'just checking in' - a follow-up masterclass

13 read this before you hit send

conclusion: your seven-day epic email challenge

acknowledgements

the author