Incognito

The Malcolm Gladwell of brain science * * Independent * * [An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself * * Mail on Sunday * * Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase "You don't know what you're doing!" in the same way again * * Time Out * * Breezy, fun, optimistic and full of the latest research * * The Sunday Times * * Original and provocative... A smart, captivating book that will give you a prefrontal workout * * Nature * * A shining example of lucid and easy-to-grasp science writing * * Independent on Sunday * * ***** I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you -- Michael Mosley, author of THE FAST DIET * * BBC Focus * * A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings * * New Scientist * * Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun * * New York Times * * A dream to read... I couldn't resist telling people about a couple of things I read here -- Brian Clegg * * Popular Science * * Witty, bright, sharp and unexpected... as surprising a book as I've read for years. Every story is a new Heaven -- Brian Eno Readers may discover much to appreciate - not least the lives they are living now... quirky, occasionally unsettling... never short of new new ideas, all of them rolled out with style -- Nicholas Tucker * * Independent * * Eagleman provides an excellent overview of the workings of our most vital organ -- Ian Critchley * * Sunday Times * * A well-written popular science book, with a clear narrative, friendly explanations that respect both the lay-reader's intelligence and their ignorance, and a plethora of weird facts that make you nudge the person next to you and say 'Listen to this!' -- Brandon Robshaw * * Independent on Sunday * * Contains startling revelations. . . beginning with the awesome and shadowy power of the subconscious * * The Times * * You will learn a great deal that is fascinating from Incognito * * Guardian * * A popularizer of impressive gusto . . . [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars. . . Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances * * New York Observer * * A bold argument, and perhaps just the beginning of the debate * * Sunday Herald * * Eagleman's style is accessible and easily understood * * Press Association * * A fascinating and engaging look at the nature of consciousness... Eagleman brings a concise prose style, historical research and the latest scientific thinking to a book that will have you re-examining the nature of personality and identity * * Big Issue * * Lyrical, unpretentious, always compelling * * Sunday Telegraph * * Eagleman explains scientific ideas with exemplary clarity * * Spectator * * He has a gift for communicating complicated ideas in an accessible and friendly way - Brian Cox with an American accent * * Seven, Sunday Telegraph * * Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness * * The New York Times * * Appealing and persuasive * * Wall Street Journal * * Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement.

David Eagleman, PhD, is a neuroscientist and internationally bestselling author. He teaches at Stanford University, is the creator and host of the Emmy-nominated television series The Brain, and is the CEO of Neosensory, a company that builds the next generation of neuroscience hardware. The author of seven other books, he lives in Silicon Valley in California. @davideagleman | eagleman.com