- Häftad (Paperback)
- Antal sidor
- PACKT PUBLISHING
- black & white illustrations
- 235 x 190 x 7 mm
- Antal komponenter
- 245 g
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Marketing Automation with Eloquaav Ben Griffith349Skickas inom 10-15 vardagar.
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Build a robust campaign from start to finish using Eloqua
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- Learn the intricacies involved in filtering contacts
- Implement and understand gating functionality
- Explore campaign metric reporting
Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns and the ability to centralize more of this data from one or a few systems. It helps ensure every component of marketing works harder and more efficiently to drive revenue.
This practical guide will help you realize your full potential by demonstrating how your campaign vision can be translated into a digital campaign in Eloqua, and how to measure its success.It will walk you through building a practical campaign, and explains the powerful features of Eloqua on this journey. You'll also learn how to utilize these features in your campaign along with various tools that will enhance its marketing value.
This concise, yet focused guide looks at the Eloqua platform and breaks down the powerful tools that can be used to build automated digital campaigns for the modern marketer.
You will learn to build e-mails with personalized and reusable content.You'll learn how to build and manage your database, efficiently execute marketing campaigns, score and route leads to sales. You'll also learn how-to measure marketing's impact on your business. Gating of your high value marketing content will be explored, implemented using native features of Eloqua landing pages and forms. Contact management and segmentation will also be covered in depth.
What you will learn from this book
- Design your first digital campaign for Eloqua
- Build emails, forms and landing pages in your campaigns
- Manage digital assets and their components within Eloqua
- *Utilize Eloqua's email editor to create, upload or open and edit an existing email.
- Understand the web lead capture and processing using Eloqua forms
- Learn how to segment contracts
- Learn about the contact centric data model in Eloqua
- Schedule and activate Eloqua campaigns
- Utilize Eloqua's landing page editor to create and customize your landing page.
- Analyze the results of your digital campaigns
This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua.
Who this book is written for
If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book...
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Ben Griffith is an accomplished consultant and developer with expertise in web analytics, sales and marketing automation, and system integrations. His career began at a consulting fi rm where he was one of the first certifi ed consultants for the Eloqua partner program. He is the founder and president of Salytics (http://www.salytics. com), a hybrid consulting and application development firm. Client services cover a range of platforms including Eloqua, Salesforce, Marketo, and Adobe Marketing Suite. Salytics works with numerous companies designing and implementing global marketing campaigns utilizing the Eloqua platform. Ben has also authored open source projects to extend Eloqua website tracking and three native Salesforce.com applications that has been publicly released. He holds a dual degree in computer engineering and economics from Queen's University in Kingston, Canada.