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Köp båda 2 för 1755 krStrategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence entrepreneurial strategic decisions using a cognitive theoretical framework.The proposed model, based on a dual proc...
'What I like most about Strategic Challenges for the Base of the Pyramid is the authors' clear understanding of what we have already learned about the BoP domain and their subsequent focus on creating new knowledge. The chapters in this book provide important insights into several important topics in the BoP domain, including trust, innovation, and scale. Congratulations to Patrick Vermeulen, Edgar Hutte and their colleagues in putting together this book.' -- Ted London, William Davidson Institute and Ross School of Business at the University of Michigan, US
Patrick A.M. Vermeulen, Radboud University Nijmegen, the Netherlands and Edgar Hutte, Independent Management Consultant, Brussels, Belgium
Contents: 1. Introduction 2. The Base of the Pyramid 3. Cross-sector Collaborations at the Base of the Pyramid 4. Building Trust at the Base of the Pyramid 5. Innovation at the Base of the Pyramid 6. Scaling Challenges at the Base of the Pyramid 7. Next steps in Base-of- the Pyramid Research and Practice Index