Sustainable Luxury and Social Entrepreneurship (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
142
Utgivningsdatum
2014-05-15
Förlag
Taylor & Francis Ltd
Dimensioner
156 x 234 x 158 mm
Vikt
454 g
ISBN
9781783531493

Sustainable Luxury and Social Entrepreneurship

Stories from the Pioneers

av Miguel Angel Gardetti, María Eugenia Girón
Inbunden,  Engelska, 2014-05-15
2067
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Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.
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Miguel Angel Gardetti, María Eugenia Girón

Övrig information

MIGUEL ANGEL GARDETTI founded and is head of the Center for Study of Sustainable Luxury, Argentina. MARÍA EUGENIA GIRÓN has 18 years' experience in the luxury industry as an executive, investor, professor and author.

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