How Fresh Perspectives Build Breakthrough Brands
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Köp båda 2 för 433 krLEADERSHIP IS A CALLINGThe world needs women who say "e;YES!"e; and lead. Is this you?Gain actionable insights from diverse women worldwide who share their wisdom and advice for your multifaceted life.THE THOUGHT-LEADING AUTHORS: Ulrike Ai...
This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge. -- Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors. -- Laura Winston, attorney, Kim Winston LLP Julie's rich experience as the vice president of brand for Virgin has been brought to life in TWIST - a wakeup call and a road map for building brands that break through and get noticed. -- Raul Leal, CEO Virgin Hotels
Julie Cottineau is the creator of Brand School by BrandTwist, a unique and actionable online branding class for entrepreneurs, small businesses and non-profits. Before starting her own brand school and consultancy, Julie honed her branding chops at a series of high level agency positions including as vice president management supervisor at Grey Global in both the US and France and executive director of consumer branding at Interbrand. She has client-side experience as the vice president of brand at Richard Branson's Virgin Management Group overseeing branding strategy for new and established Virgin companies in North America. Julie loves to teach and talk about branding and has been an adjunct professor and visiting senior lecturer at Columbia and Cornell Universities as well as a frequent branding commentator on Twitter and in top business media such as Forbes.com, Entrepreneur Magazine, CNN, and American Express Open Forum.
Chapter 1: Great Brands Are Stories With A TWIST Chapter 2: TWIST Apart From Your Competition Chapter 3: Don't Market Until You Define Your TWIST Chapter 4: Stop Targeting Everyone, TWIST With Triggers Chapter 5: Walk Your Brand Talk, Bring Your TWIST To Life Chapter 6: Train Your Brain To TWIST Chapter 7: You Are Your Own Brand TWIST Chapter 8: TWISTING Is Your Most Important Business Tool