Magnus Fridh grew up in Karlshamn, Blekinge, in southern Sweden. Magnus discovered meditation in his teenage years, and through academic studies in Indology, specialising in Tibetan language and culture, he gained an in-depth knowledge of the subject. He regularly teaches group Ashtanga yoga, mindfulness and meditation classes. Magnus was also one of the founders of the Mindfulness app. The app has become wildly popular around the world, having been translated into 13 languages and involved in a number of ongoing research projects.