Hard Sell (inbunden)
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Format
Häftad (Paperback)
Språk
Engelska
Serie
Studies in Popular Culture
Antal sidor
240
Utgivningsdatum
2016-02-25
Förlag
Manchester University Press
Dimensioner
234 x 156 x 12 mm
Vikt
327 g
ISBN
9781784991050

Hard Sell

Advertising, Affluence and Transatlantic Relations, c. 1951-69

av Sean Nixon
Häftad,  Engelska, 2016-02-25
301
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Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Now available in paperback, Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising's relationship to the social changes associated with growing prosperity.
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Övrig information

Sean Nixon is Professor in the Department of Sociology at University of Essex

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