The Rules of Contagion

This is a hell of a moment for a book like this to come out ... the principles of contagion, which, Kucharski argues, can be applied to everything from folk stories and financial crises to itching and loneliness, are suddenly of pressing interest to all of us. * Sunday Times * Perfect timing ... prepares the ground comprehensively for readers to make sense of what is happening today, by distilling the wisdom gathered by studying previous epidemics over more than a century. * Financial Times * It is hard to imagine a more timely book ... much of the modern world will make more sense having read it. * The Times * The Rules of Contagion is popular science at its best. The prose is sparkling and clear. The subject is deeply fascinating and highly relevant. Touching on psychology, medicine, network theory and mathematics, epidemiologist Adam Kucharski has written a brilliant and authoritative guide to the hidden laws of how things spread - from ideas and memes, to violence and deadly viruses. An example of its subject matter, this book is also highly contagious: once you have read it, you will want to make sure others read it too. -- Alex Bellos, author of Alex's Adventures in Numberland Rich in stories, The Rules of Contagion is a down-to-earth account of how mathematical approaches can help us better understand and, in turn, better respond to contagion in all its dynamic forms. Tackling issues from pandemics and gun violence, to financial crises and misinformation, Adam Kucharski inspires us all to think like mathematicians. A must read for anybody interested in epidemics and other crises. -- Peter Piot, Director of the London School of Hygiene & Tropical Medicine

Adam Kucharski is an associate professor at the London School of Hygiene and Tropical Medicine, working on global outbreaks such as the Ebola epidemic and the Zika virus. He is a TED fellow and winner of the 2016 Rosalind Franklin Award Lecture and the 2012 Wellcome Trust Science Writing Prize. He has written for the Observer, Financial Times, Scientific American, and New Statesman. He is the author of The Perfect Bet: How Science and Maths Are Taking the Luck Out of Gambling.