Handbook on Heritage, Sustainable Tourism and Digital Media

In a world connected by digital media it is important to transmit the values of our historic sites and all heritage types to all stakeholders by appropriate means. This volume is a highly valuable collection of contributions, which point out the essential functions of ICTs in relation to sustainable heritage tourism. The Handbook serves students as a point of entry to the topic, but is also useful to other more experienced researchers. It lists extremely timely approaches to the topic and provides carefully edited references, including to relevant current guidelines of authorities and institutions such as UNESCO. -- Mona Hess, University of Bamberg, Germany

Edited by Silvia De Ascaniis and Lorenzo Cantoni, USI Universit della Svizzera italiana, UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites, Lugano, Switzerland

Contents: Preface xv Acknowledgements xvi Introduction to the Handbook on Heritage, Sustainable Tourism and Digital Media 1 Silvia De Ascaniis and Lorenzo Cantoni PART I ACCESS 1 Access: Digital media can enlarge access to information about heritage destinations 14 Lorenzo Cantoni and Emanuele Mele 2 Wikipedia and cultural tourism 25 Iolanda Pensa and Marta Pucciarelli 3 The role of music in the online communication of destinations as a tourism cultural asset: the analysis of official tourism websites of ETC countries 36 Gunel Sadigova, Elena Marchiori and Lorenzo Cantoni 4 World History Encyclopedia: global access to cultural heritage 51 Jan van der Crabben 5 Digital technologies for communicating fashion heritage 60 Puspita Ayu Permatasari and Nadzeya Kalbaska 6 Online localization of UNESCO World Heritage: the case of the Austrian National Tourist Office 76 Emanuele Mele 7 Machu Picchu through the eyes of Fernando Astete 87 Anna Picco-Schwendener 8 Accessibility to heritage knowledge: emerging modern heritage and cultural tourism roads and infrastructures as cultural corridors 98 Mar Loren-Mndez, Jacques Maes, Daniel Pinzn-Ayala and Roberto F. Alonso-Jimnez PART II BETTER 9 Better: Digital media can make tourism experiences at heritage destinations better 108 Elide Garbani-Nerini, Safak Korkut and Silvia De Ascaniis 10 With new eyes: teaching students to discover their local landscape and communicate it with technologies 129 Camilla Casonato and Nicoletta Di Blas 11 ICT adaptation of cultural UNESCO World Heritage Sites towards visitors coming from China: an exploratory European case study 142 Lea Hasenzahl 12 Studying tourism practices at heritage sites through online published content: the case of the World Heritage Site Strasbourg, Grande-le and Neustadt 153 Gal Chareyron and Sbastien Jacquot 13 Enhancing the heritage experience through ICTs: the National Gallery of the Marche case study 167 Emanuela Conti 14 The role of ICTs in tourism communication at religious heritage sites 180 Shyju P J and Chandra Shamsher Bahadur Singh PART III CONNECT 15 Connect: Digital media can connect residents, visitors and heritage 191 Silvia De Ascaniis and Karin Elgin-Nijhuis 16 Interpretation of heritage for tourists: an interactional view 210 Aleksandra Brezovec 17 Visitors use and perception of information and communication technologies during visits to religious attractions in Romania 228 Walter C. Ihejirika 18 Co-creating on-the-road ICT solutions to promote sustainable tourism in World Heritage Sites 242 Carolina Islas Sedano, Silvia De Ascaniis, Erkki Sutinen and Lorenzo Cantoni 19 The presence of Swiss and Italian World Heritage Sites on Facebook 254 Silvia De Ascaniis and Rossella Reale 20 Localization of social media content: the case of Brescia Tourism 272 Maria Garbelli and Manuel Gabriele PART IV DISINTERMEDIATE 21 Disintermediate: Digital media can disintermediate relationships in tourism at heritage destinations 286 Rayviscic Mutinda Ndivo 22 Potential of online travel reviews argument analysis for the management of natural heritage sites: the case of Jiuzhaigou National Park, China 294 Angela Tritto and Silvia De Ascaniis 23 The disintermediation role of social media to manage and monitor visitor flows in heritage sites 311 Engelbert Ruoss and Andela Sormaz 24 ICTs and community tourism on the island of Mozambique 329 Salomo David and Esperana Muchave PART V EDUCATE 25 Educate: Digital media can educate players in the field of tourism at heritage destinations 337 Nadzeya Kalbaska and Ilaria Rosani 26 The eLearning journey of a MOOC: the case of the Tourism Management at UNESCO World Heritage Sites course 347 Ilaria Rosani 27 Online training for travel agents on tourism destinations and heritage tourism: the case of Switzerland Travel Academy 358 Nadzeya Kalbaska and Nicole Regazzoni 28 Online education for the humanities: the case of two MOOCs in literature and architecture 367