Ogilvy on Advertising (inbunden)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
2023-02-02
Förlag
Headline Welbeck Non-Fiction
Illustratör/Fotograf
illus
Illustrationer
illus
Dimensioner
198 x 129 x 126 mm
Vikt
316 g
ISBN
9781802794960

Ogilvy on Advertising

av David Ogilvy
Häftad,  Engelska, 2023-02-02
177
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
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Övrig information

Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously written Ogilvy on Advertising in the Digital Age and Confessions of an Advertising Man.

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