The Successful Business Plan (häftad)
Fler böcker inom
Häftad (Paperback / softback)
Antal sidor
4th Edition
Capstone Publishing Ltd
Abrams, Rhonda (red.)
275 x 220 x 27 mm
1143 g
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The Successful Business Plan (häftad)

The Successful Business Plan

Secrets and Strategies

Häftad Engelska, 2008-03-01
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The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. Table of contents: Section I Starting the Process The Successful Business Getting Your Plan Started Making Your Plan Compelling Section II Business Plan Components The Executive Summary Company Description Industry Analysis & Trends Target Markets Competition Strategic Position & Risk Assessment Marketing Plan & Sales Strategy Operations Technology Plan Management & Organisation Community Involvement & Social Responsibility Development, Milestones & Exit Plan The Financials The Plan's Appendix Section III Putting the Plan to Work Preparing, Presenting & Sending Out Your Plan Looking for Money Using Your Plan for Classes & Competitions Internal Planning for Existing Businesses & Corporations Time Saving Tips Section IV Special Considerations Considerations for Internet, "e-businesses" Considerations for Retailers Considerations for Manufacturers Considerations for Service Businesses Section V Reference Outline of a Business Plan Business Terms Glossary Funding Sources Research Sources Entrepreneur's Sources
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Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for USA Today , "Small Business Strategies," the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at


About the Author About the Contributors Acknowledgments Foreword Foreword to the Fourth Edition How to Use This Book Introduction Section I Starting the Process Chapter 1 The Successful Business 1 Chapter 2 Getting Your Plan Started 13 Chapter 3 Making Your Plan Compelling 35 Section II Business Plan Components Chapter 4 The Executive Summary 47 Chapter 5 Company Description 59 Chapter 6 Industry Analysis & Trends 73 Chapter 7 Target Market 87 Chapter 8 Competition 103 Chapter 9 Strategic Position & Risk Assessment 119 Chapter 10 Marketing Plan & Sales Strategy 133 Chapter 11 Operations 155 Chapter 12 Technology Plan 181 Chapter 13 Management & Organization 189 Chapter 14 Community Involvement & Social Responsibility 211 Chapter 15 Development, Milestones, & Exit Plan 221 Chapter 16 The Financials 237 Chapter 17 The Plan's Appendix 283 Section III Putting the Plan to Work Chapter 18 Preparing, Presenting, & Sending Out Your Plan 289 Chapter 19 Looking for Money 299 Chapter 20 Using Your Plan for Classes & Competitions 315 Chapter 21 Internal Planning for Existing Businesses & Corporations 327 Chapter 22 Time Saving Tips 337 Section IV Special Considerations Chapter 23 Considerations for Internet, "e-businesses" 343 Chapter 24 Considerations for Retailers 363 Chapter 25 Considerations for Manufacturers 369 Chapter 26 Considerations for Service Businesses 375 Chapter 27 Business Planning in a Weak (or Strong) Economy 381 Section V Reference Outline of a Business Plan 391 Business Terms Glossary 395 Funding Sources 399 Research Sources 404 Entrepreneurs' Sources 411 Index 415 Income Statement, Annual 276 Cash-Flow Projection 278 Balance Sheet 280 Sources & Uses of Funds 281 Assumption Sheet 282