The Successful Business Plan (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
480
Utgivningsdatum
2008-03-01
Upplaga
4th Edition
Förlag
Capstone Publishing Ltd
Medarbetare
Abrams, Rhonda (red.)
Dimensioner
275 x 220 x 27 mm
Vikt
1143 g
Antal komponenter
1
ISBN
9781841128078
The Successful Business Plan (häftad)

The Successful Business Plan

Secrets and Strategies

Häftad Engelska, 2008-03-01
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The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. Table of contents: Section I Starting the Process The Successful Business Getting Your Plan Started Making Your Plan Compelling Section II Business Plan Components The Executive Summary Company Description Industry Analysis & Trends Target Markets Competition Strategic Position & Risk Assessment Marketing Plan & Sales Strategy Operations Technology Plan Management & Organisation Community Involvement & Social Responsibility Development, Milestones & Exit Plan The Financials The Plan's Appendix Section III Putting the Plan to Work Preparing, Presenting & Sending Out Your Plan Looking for Money Using Your Plan for Classes & Competitions Internal Planning for Existing Businesses & Corporations Time Saving Tips Section IV Special Considerations Considerations for Internet, "e-businesses" Considerations for Retailers Considerations for Manufacturers Considerations for Service Businesses Section V Reference Outline of a Business Plan Business Terms Glossary Funding Sources Research Sources Entrepreneur's Sources
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Övrig information

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for USA Today , "Small Business Strategies," the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com.

Innehållsförteckning

About the Author About the Contributors Acknowledgments Foreword Foreword to the Fourth Edition How to Use This Book Introduction Section I Starting the Process Chapter 1 The Successful Business 1 Chapter 2 Getting Your Plan Started 13 Chapter 3 Making Your Plan Compelling 35 Section II Business Plan Components Chapter 4 The Executive Summary 47 Chapter 5 Company Description 59 Chapter 6 Industry Analysis & Trends 73 Chapter 7 Target Market 87 Chapter 8 Competition 103 Chapter 9 Strategic Position & Risk Assessment 119 Chapter 10 Marketing Plan & Sales Strategy 133 Chapter 11 Operations 155 Chapter 12 Technology Plan 181 Chapter 13 Management & Organization 189 Chapter 14 Community Involvement & Social Responsibility 211 Chapter 15 Development, Milestones, & Exit Plan 221 Chapter 16 The Financials 237 Chapter 17 The Plan's Appendix 283 Section III Putting the Plan to Work Chapter 18 Preparing, Presenting, & Sending Out Your Plan 289 Chapter 19 Looking for Money 299 Chapter 20 Using Your Plan for Classes & Competitions 315 Chapter 21 Internal Planning for Existing Businesses & Corporations 327 Chapter 22 Time Saving Tips 337 Section IV Special Considerations Chapter 23 Considerations for Internet, "e-businesses" 343 Chapter 24 Considerations for Retailers 363 Chapter 25 Considerations for Manufacturers 369 Chapter 26 Considerations for Service Businesses 375 Chapter 27 Business Planning in a Weak (or Strong) Economy 381 Section V Reference Outline of a Business Plan 391 Business Terms Glossary 395 Funding Sources 399 Research Sources 404 Entrepreneurs' Sources 411 Index 415 Income Statement, Annual 276 Cash-Flow Projection 278 Balance Sheet 280 Sources & Uses of Funds 281 Assumption Sheet 282