The Network Economy

With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, has become the most relevant and effective form of organization in the economy. By integrating the most recent academic literature with practical new insights, this book develops a framework that will help both managers and academics to understand the intricate workings of the network economy. The author explores critical issues such as network strategy, network structures, partner selection, network management, and competition in and between networks. By studying the fundamentals of the managerial process, he is able to create a comprehensive and logical overview of successful management in the network economy. He highlights the fact that companies now need to manage whole networks, not just individual alliances, and that the days when firms operated in isolation are over. He also provides a unique and intriguing look at network tactics, demonstrating the tricks and ploys firms use in a network scenario. Throughout the book, interesting case studies are used to illustrate examples of effective network management in leading companies such as Cisco, Glaxo, Microsoft, Nokia and Toyota. This is the first volume to translate theoretical ideas on network management into practical guidelines. It will become an invaluable aid to business people at all levels including CEOs, alliance and strategy managers, and R&D managers. It will also be of immense value to academics interested in networks, innovation management and organisation, and policymakers involved with technology and anti-trust policy.