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"'Tom Kelley offers a thoroughly original and thoroughly tested approach to creating a culture of innovation.' Tom Peters 'Superbly maps how people and process can be managed to innovate successfully. Every business executive should read it.' Clayton Christensen, Harvard Business School 'Kelley throws off innovation as lesser men throw off dandruff.' The Guardian 'This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful and chock-full of inspiring examples.' BusinessWeek 'Essential reading for every single person in your organization - even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow.' Seth Godin, author of Purple Cow"
Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking. He lives in