Rhetoric from Aristotle to Obama
Writing tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a bel...
"'Reading this book is the equivalent of lounging in a leather club armchair, wreathed in cigar smoke and a couple of whiskies down, alongside a companion who's being funny and clever about Homer and Hello! magazine by turns.' (Charlotte Higgins, Guardian) 'Entertaining... You finish this book more than ready to rock a first in rhetoric.' (Hermione Eyre, Evening Standard) 'This is the best available analysis' (Boris Johnson)"
Sam Leith is a former Literary Editor of the Daily Telegraph, and contributes regularly to the Evening Standard, Guardian, Wall Street Journal, Spectator and Prospect. He's the author of two nonfiction books: Dead Pets and Sod's Law and a novel, The Coincidence Engine.