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Analysis and Forecasting
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Understanding Aesthetics for the Merchandising and Design Professional
Ann Marie Fiore
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behav...
Bloggat om Fashion Trends
Eundeok Kim is Associate Professor in the Department of Retail Merchandising and Product Development at Florida State University. Ann Marie Fiore is Professor in the Department of Apparel Educational Studies and Hospitality Management at Iowa State University. Hyejeong Kim is Assistant Professor in the Department of Consumer Affairs at Auburn University.
Introduction 1. The Basics of Fashion Trends and Forecasting 2. Consumers' Role in Fashion Adoption 3. The Process and Methods of Fashion Trend Analysis and Forecasting 4. The Roles of Fashion Industry Professionals in Trend Development and Forecasting 5. Consumer and Industry Fashion Innovation and Diffusion Accelerators 6. Social Responsibility Related to Fashion Trends and Forecasting 7. The Format for Trend Forecasts and the Influence of Trend Forecasting on Business Decisions Appendix References Subject Index