How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Köp båda 2 för 334 krThe raw material he deals with is every bit as durable and gripping as Lego bricks. . .Robertsons take on Legos success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world. * Financial Times * A nuanced and readable case study. * Wall Street Journal *
DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Whartons undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerlands Institute for Management Development (IMD). BILL BREEN is the co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).