Market Research In Action (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2004-10-01
Upplaga
1
Förlag
Cengage Learning EMEA
Illustrationer
Illustrations
Dimensioner
234 x 184 x 12 mm
Vikt
521 g
Antal komponenter
1
ISBN
9781861529381
Market Research In Action (häftad)

Market Research In Action

Häftad Engelska, 2004-10-01
949
Skickas inom 3-6 vardagar.
Fri frakt inom Sverige för privatpersoner.
Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment.
Visa hela texten

Passar bra ihop

  1. Market Research In Action
  2. +
  3. Maritime Governance and Policy-Making

De som köpt den här boken har ofta också köpt Maritime Governance and Policy-Making av Michael Roe (inbunden).

Köp båda 2 för 3498 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Recensioner i media

PART 1: MARKET RESEARCH LABELS AND LINKS. 1. Market research labels. 2. Market research links. PART 2: MARKETING PROBLEMS AND THEIR RESEARCH SOLUTIONS. 3. Qualitative research solutions 4. Observational research solutions 5. Experimental designs 6. Pricing research and conjoint solutions. 7. Advertising pre-testing solutions. 8. Sales volume predictions. 9. Surveys and segmentation solutions. 10. Using retail and consumer panels, advertising trackers and customer satisfaction measurements. 11. Summary of research programme, review and implications.

Bloggat om Market Research In Action

Innehållsförteckning

PART 1: MARKET RESEARCH LABELS AND LINKS.
1. Market research labels.
2. Market research links.
PART 2: MARKETING PROBLEMS AND THEIR RESEARCH SOLUTIONS.
3. Qualitative research solutions
4. Observational research solutions
5. Experimental designs
6. Pricing research and conjoint solutions.
7. Advertising pre-testing solutions.
8. Sales volume predictions.
9. Surveys and segmentation solutions.
10. Using retail and consumer panels, advertising trackers and customer satisfaction measurements.
11. Summary of research programme, review and implications.