The 22 Immutable Laws Of Marketing (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
160
Utgivningsdatum
1994-10-01
Upplaga
Main
Förlag
Profile Books Ltd
Originalspråk
English
Illustratör/Fotograf
line drawings
Illustrationer
line drawings
Dimensioner
198 x 130 x 10 mm
Vikt
120 g
ISBN
9781861976109
The 22 Immutable Laws Of Marketing (häftad)

The 22 Immutable Laws Of Marketing

Häftad Engelska, 1994-10-01
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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Övrig information

Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.