Introduction to Perfumery (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
800
Utgivningsdatum
2001-06-01
Upplaga
2 ed
Förlag
Micelle Press
Illustratör/Fotograf
bibliography line diagrams, index glossary
Illustrationer
line diagrams, index, bibliography, glossary
Dimensioner
245 x 185 x 50 mm
Vikt
1400 g
ISBN
9781870228244
Introduction to Perfumery (inbunden)

Introduction to Perfumery

Inbunden Engelska, 2001-06-01
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Intended as a first year text, no prior knowledge of perfumery is assumed, and the authors provide integrated coverage of topics from raw materials to supermarket shelves, from science to creation and through to marketing and business policy. The power of fragrances to communicate is strongly emphasized and an explicit framework of vocabulary provided. Detailed discussion is included of the new product development proess and hte central role of the perfume brief. For this edition, all chapters have been revised and the book is intended for any writer or researcher wishing to consider any issues relating to fragranced products.
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Innehållsförteckning

Introduction - the business of perfumery; perfumery business environmental analysis; odours, fragrances and odour vocabulary; concepts of fragrance chemistry; aromatic materials I - aroma chemicals; aromatic materials II - materials of natural origins; perfumes and marketing; structure of the creative perfumary house; new produce development and the perfume brief; perfume matching and creation; applications of perfumes I; applications of perfumes II; performance evaluation; perfumery operations; marketing in the perfumery house; the business planning process.