A Responsible Approach to Business
De som köpt den här boken har ofta också köpt The Anxious Generation av Jonathan Haidt (inbunden).
Köp båda 2 för 851 kr"I recommend it to any business person who thinks about these issues seriously."--Sir John Harvey-Jones
Charter, Martin
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.