Inside the Tornado (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
1998-01-01
Upplaga
n.e.
Förlag
Capstone Publishing Ltd
Illustratör/Fotograf
illustrations
Illustrationer
Ill.
Dimensioner
228 x 151 x 18 mm
Vikt
400 g
ISBN
9781900961585
Inside the Tornado (häftad)

Inside the Tornado

Marketing Strategies from Silicon Valley's Cutting Edge

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Häftad Engelska, 1998-01-01
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This work deals with the way market-leading firms succeed. It shows how to manage a market-focused business strategy and how, as markets change, the very skills that have led to one success can be the ones which become liabilities later.
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Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.