One (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
224
Utgivningsdatum
2006-06-01
Upplaga
illustrated ed
Förlag
Cyan Books
Illustratör/Fotograf
illustrations
Illustrationer
illustrations
Dimensioner
234 x 157 x 19 mm
Vikt
320 g
Antal komponenter
1
ISBN
9781904879367
One (häftad)

One

A Consumer Revolution for Business!

(1 röst)  |  Läs 1 recension
Häftad Engelska, 2006-06-01
149
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Offers tools, methods and the inspiration to bring customers closer to the company. This book argues that companies need to change impersonal environments into ones designed to interact with customers. It radically changes the way managers view customers and the way the company relates to them.
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  1. underbar kille, dålig bok...
    Carola, 1 februari 2007

    Jag tycker att Stefan är en underbar och inspirerande kille, men blev väldigt besviken på boken som bara innehåller massa sunt förnuft och funderingar som man sett i andra managementböcker redan. bättre kan du Stefan!

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Recensioner i media

"Everybody talks about being customer-oriented, but Stefan Engeseth has taken the concept to a much higher level. ONE is the ultimate consumer book." Al Ries, author of The 22 Immutable Laws of Marketing

"It's thought-provoking and inspiring. It's all about taking the Peppers' One-to-One philosophy a step forward. It's perfect common sense and he's given lucid examples of how the ONE approach works. When you read it, you feel guilty that you aren't doing it yet yourself." Brand Republic book review by Stephen Chandler

"Follow the ONE model and you may magically find that your staff start to enjoy their work and your customers stay enthusiastically loyal to your products. A healthy dose of unorthodoxy never hurt anyone." Sarah McCartney, Senior Marketing Consultant, Editor of Lush Times

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Övrig information

Based in Sweden, Stefan Engeseth is one of Europe's most prominent marketing thinkers and practitioners. He speaks globally and is a regular contributor to the business media. He is the author of Detective Marketing.