Du kanske gillar
A Consumer Revolution for Business!
Carola, 1 februari 2007
Jag tycker att Stefan är en underbar och inspirerande kille, men blev väldigt besviken på boken som bara innehåller massa sunt förnuft och funderingar som man sett i andra managementböcker redan. bättre kan du Stefan!
Fler böcker av Stefan Engeseth
Recensioner i media
"Everybody talks about being customer-oriented, but Stefan Engeseth has taken the concept to a much higher level. ONE is the ultimate consumer book." Al Ries, author of The 22 Immutable Laws of Marketing
"It's thought-provoking and inspiring. It's all about taking the Peppers' One-to-One philosophy a step forward. It's perfect common sense and he's given lucid examples of how the ONE approach works. When you read it, you feel guilty that you aren't doing it yet yourself." Brand Republic book review by Stephen Chandler
"Follow the ONE model and you may magically find that your staff start to enjoy their work and your customers stay enthusiastically loyal to your products. A healthy dose of unorthodoxy never hurt anyone." Sarah McCartney, Senior Marketing Consultant, Editor of Lush Times
Bloggat om One
Based in Sweden, Stefan Engeseth is one of Europe's most prominent marketing thinkers and practitioners. He speaks globally and is a regular contributor to the business media. He is the author of Detective Marketing.