Leading Sustainable Innovation (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
67
Utgivningsdatum
2013-07-30
Förlag
Do Sustainability
Medarbetare
Pritchard, Paul
Illustrationer
black & white illustrations
Dimensioner
210 x 148 x 5 mm
Vikt
109 g
Antal komponenter
1
Komponenter
Paperback
ISBN
9781909293663

Leading Sustainable Innovation

av Nick Coad, Paul Pritchard
Häftad,  Engelska, 2013-07-30
574
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Sustainability will play an increasingly key role in the innovation process within businesses. Leading companies are already integrating these agendas, and preparing their sustainability executives to take the lead. This book: * demonstrates why sustainability requires innovation * explains how this opportunity can be grasped by sustainability executives * outlines the skills they will need to learn to lead on sustainable innovation * outlines key trends in sustainable innovation and in managing innovation Coad and Pritchard provide an overview of mainstream innovation, and draw out common characteristics of successful programmes, such as a corporate culture whose systems promote innovation. They highlight developments such as mobile technology, social media and collaborative consumption which transform the way consumers interact with companies. Viewed alongside emerging ideas on sustainability, such as the circular economy, this points to a clear need for a new set of innovation skills. Companies will face challenges in realizing these opportunities, in particular the development requirements for sustainability executives and broader organisational learning. This book is for companies who want to take advantage, and the sustainability executives who will be leading the way.
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