The Smart Branding Book (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
160
Utgivningsdatum
2023-01-19
Förlag
LID Publishing
Dimensioner
17 x 178 x 118 mm
Vikt
170 g
Antal komponenter
1
ISBN
9781911687702

The Smart Branding Book

How to build a profitable and resilient brand

av Dan White
Häftad,  Engelska, 2023-01-19
118
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Most businesses today can readily access the required technology and talent to match competitors innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if theyre looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
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Övrig information

Dan Whiteis a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book(Concise Advice Series, LID). He lives in the UK.

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