The Digital Matrix

"Venkat Venkatraman has created an essential new model for digital business strategy in the age of cognitive systems and artificial intelligence - at once simple, pragmatic and quietly groundbreaking. Although written for incumbents in traditional industries, The Digital Matrix will, I believe, prove invaluable for all leaders, whether of established institutions or born-on-the-cloud startups. It is nothing less than a roadmap for the next era of business transformation." Ginni Rometty, Chairman, President and CEO, IBM "This timely book reveals how you can shape your business strategy around the global trend of digitization not only to survive but to prosper." Sir Martin Sorrell CEO, WPP "An invaluable framework to help leaders master digital shifts and win in their space." Clark Golestani EVP, CIO, Merck "The Digital Matrix harnesses digitization powerfully and succinctly through a conceptual framework and real business examples. Professor Venkatraman has produced an extremely readable and insightful book." Michael S. Scott Morton Professor Emeritus, MIT Sloan School of Management "Venkat's book is super helpful to all of us working to drive change in an increasingly digital world." Mike Wright, Global CIO, McKinsey & Company "For any CXO executive, this book is a must-read. Professor Venkatraman brilliantly describes a practical step-by-step guide on how to transform a legacy company into a digital enterprise. An essential survival guide for today's evolving digital economy." Alejandro Martinez, Senior VP and CIO, Quintiles "A refreshing read from a scholar who has been at the forefront of strategy and digital technology for over two decades." Ranjay Gulati, Professor, Harvard Business School, author, Reorganize for Resilience "No firm, no industry and no market is immune from the transformative forces that disrupt the practices of the past, and we may have no better guide through these forces than Professor Venkatraman. No enterprise leader should be without this useful guide." Benn Konsynski, PhD, Professor, Emory University "This book is definitely the best I have read dealing with the digital challenges and how to address them." Jo Guegan, Strategic IT Advisor, Former CTO and EVP of Canal+ Group, Former SVP, Capgemini Consulting "Venkat Venkatraman enthralls with a sense of urgency and offers a practical and composed approach to assess threats and devise winning and competitive strategies." Don Bulmer, VP, Gartner; Former VP, Shell, SAP "This book contains invaluable insights and should be required reading for executives to step beyond their industry boundaries. I can't wait to apply these ideas in practice." Georges Edourad, Dias Co-founder and CSO, Quantstreams, Former CDO, L'Oreal Paris "The Digital Matrix captures the different challenges and opportunities of pursuing a disruptive digital strategy for a traditional business. All leaders must be aware of how digital can transform their organization if they want to thrive in this new era." Tim Theriault, Former Global CIO, Walgreens Boots Alliance, Former President of Corporate and Institutional Services, Northern Trust "The Digital Matrix provides a framework for participation, learning, and building relationships across all phases of transformation. No longer just in the realm of innovation, the practical application of this framework needs to be an active and present part of corporate planning processes." Jim Ciriello, AVP, IT Planning & Innovation, Merck "The Digital Matrix offers compelling insight into why traditional organizations should embrace digitization and stay vigilant to the signals at the periphery." Mahesh Amalean, Chair, Co-founder, MAS Holdings "To Venkatraman, Facebook and Tesla are not traditional companies bound by product bound

Venkat Venkatraman is the David J. McGrath Jr Professor of Management and past Department Chair at the Boston University Questrom School of Business. He has previously taught at MIT Sloan School of Management and London Business School. His research, teaching, and consulting lie at the interface between strategic management and digital technology.