Strategy and Structure for Future-Ready Content
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Köp båda 2 för 950 krBuying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed or why. Its time we changed that. Many of the services we rely on a...
the web has moved beyond the desktop, and our content must follow. through a broad perspective, clear language, and an army of practical suggestions, sara wachter-boettcher guides us through the challenges we face.
-ethan marcotte, author, Responsive Web Design
the book you're holding is magic. it cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that's ready for countless new uses. and the best part? wachter-boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. if you're looking for a lucid guide to the new challenges content publishers face, you won't find a better one than this.
-erin kissane, author, The Elements of Content Strategy, and editor, Contents
website, app, social media-and more. large screen, tablet, smartphone-and more. are you writing and rewriting for all these different channels and devices? stop. get this book. sara wachter-boettcher gives you practical advice in an easy-to-read style with lots of examples. she'll help you write once, structuring your content to be successful wherever and however it appears.
-janice (ginny) redish, author, Letting Go of the Words-Writing Web Content that Works