Intelligent Content (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
144
Utgivningsdatum
2015-09-25
Förlag
XML Press
Medarbetare
Cooper, Charles / Abel, Scott
Illustrationer
Illustrations, color
Dimensioner
216 x 140 x 10 mm
Vikt
232 g
Antal komponenter
1
Komponenter
Paperback
ISBN
9781937434465
Intelligent Content (häftad)

Intelligent Content

A Primer

Häftad Engelska, 2015-09-25
309
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Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
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