The Participation Game (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
229
Utgivningsdatum
2017-10-05
Förlag
Ideapress Publishing
Dimensioner
229 x 160 x 20 mm
Vikt
499 g
Antal komponenter
1
ISBN
9781940858296
The Participation Game (inbunden)

The Participation Game

How the Top 100 Brands Build Loyalty In A Skeptical World

Inbunden Engelska, 2017-10-05
259
Skickas inom 5-8 vardagar.
Fri frakt inom Sverige för privatpersoner.
How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention. For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It's how to give it. Even though the game has changed, many brands still play by the old rules - assuming that consumers want to welcome their messaging. Yet other brands easily build authentic connectivity and lead consumers through the purchase funnel to loyalty. When Creative Agency Moosylvania's Owner, Norty Cohen, opened his own research facility six years ago, his team set out to answer the question, "How and Why Do Consumers Adopt Brands?" The author's team asked the write-in question, "Name Your Three Favorite Brands," a total of 5,000 times over a five-year period. Given the responses, the Moosylvania team probed into how and why they became their favorites. In this entertaining and informative journey, consumer responses match up to case studies, key findings and interviews with top brands. The study reveals a new approach - asserting that brand participation is the X factor to building loyalty. For five years, "The Top 100 Brands Report" has been featured in The New York Times, Forbes, Entrepreneur and Business Insider.
Visa hela texten

Passar bra ihop

  1. The Participation Game
  2. +
  3. Join the Brand

De som köpt den här boken har ofta också köpt Join the Brand av Norty Cohen (inbunden).

Köp båda 2 för 518 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

  • Join the Brand

    Norty Cohen

    After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs dee...

Bloggat om The Participation Game

Övrig information

Norty Cohen is a creative/account guy/researcher whose agency, Moosylvania, develops programming for top national brands. His agency houses a research facility on its campus - and they use national research services to continually dig into consumer motivation. He is featured speaker on national marketing panels and has presented his work at AT&T, Western Union, Taco Bell, Burger King and numerous CMO conferences. The updated study is featured annually in Business Insider and other publications. His other passions include serving as an Executive Board Member of Gateway to Hope, a Breast Cancer Lifeline and playing music in a rock band. He lives in New York and St. Louis. Norty Cohen is a creative/account guy/researcher whose agency, Moosylvania, develops programming for top national brands. His agency houses a research facility on its campus - and they use national research services to continually dig into consumer motivation. He is featured speaker on national marketing panels and has presented his work at AT&T, Western Union, Taco Bell, Burger King and numerous CMO conferences. The updated study is featured annually in Business Insider and other publications. His other passions include serving as an Executive Board Member of Gateway to Hope, a Breast Cancer Lifeline and playing music in a rock band. He lives in New York and St. Louis.

Innehållsförteckning

CHAPTER ONE Participation is the X Factor CHAPTER TWO No Such Thing as a Traditional Consumer CHAPTER THREE Emotion is the Gateway to Curiosity CHAPTER FOUR Originality Only Happens Once CHAPTER FIVE Make Me Look Good, Make Me Feel Good, Keep Me Entertained CHAPTER SIX Play for Keeps CHAPTER SEVEN There's No Such Thing as Branded Content CHAPTER EIGHT Sharing is Caring CHAPTER NINE Not Your Target Market, It's Your Target's Market