How to Brand Yourself Online Using Social Media Marketing and the Hidden Potential of Instagram Influencers, Facebook Advertising, YouTube, Twitter, Blogging, and More
De som köpt den här boken har ofta också köpt The 48 Laws of Power av Robert Greene (häftad).
Köp båda 2 för 509 krintroduction
Chapter 1: The Personal Reality of Personal Branding
Keep Your Mind Open
Always Focus on Your Personal Growth
Keep Your Goals Clear
Give Yourself Permission to Evolve
Be Willing to Learn New Things
Learn To Let Go
Chapter 2: Clarifying Your Brand
Why Your Brand Needs to Be Clear
Clarifying Your Brand Goal
Highlighting Your Core Values
Refining Your Existing Brand
Summarizing Your Brand
Creating A Brand Board
Chapter 3: Online and Local Influencers
How Influencer’s Work
Finding Influencers Online
Finding Influencers Locally
Ethically Connecting with Influencers
Creating Deals with Influencers
Chapter 4: Facebook and Instagram
Why Develop Facebook and Instagram Together?
Developing A Facebook Business Page
Leveraging Facebook Advertisements
Developing an Instagram Business Page
Leveraging Instagram Organic Marketing
Chapter 5: Twitter Marketing
Branding Your Twitter Profile
The Importance of Your Personality
Maximizing Growth
Finding Influencers on Twitter
Increasing the Value of Influencers
Tracking Your Metrics
Chapter 6: YouTube and Podcasts
The Power of Audio and Visual Marketing
YouTube, Podcast, or Both?
Designing Your “Show”
Leveraging YouTube for Brand Recognition
Maximizing Your YouTube Growth Potential
Leveraging Your Podcast for Brand Recognition
Maximizing Your Podcast Growth Potential
Chapter 7: Blogging and Bloggers
Growing Your Branded Blog
The World of Blogging Influencers
Leveraging Collaborations
Outgoing Collaborations
Incoming Collaborations
Growing Your Readership
Integrating Your Blog with Your Audio and Visual Content
Marketing Your Blog Effectively
Conclusion