How Hard Can It Be (häftad)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
270
Utgivningsdatum
2021-10-15
Förlag
Legacy Launch Pad Publishing
Illustrationer
Black & white illustrations
Dimensioner
216 x 140 x 15 mm
Vikt
345 g
Antal komponenter
1
Komponenter
1:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Perfect Bound on Creme w/Gloss Lam
ISBN
9781951407926

Du kanske gillar

How Hard Can It Be (häftad)

How Hard Can It Be

Startup Lessons From Trying (And Failing) To Take Down Facebook

av Arnaud Henneville-Wedholm
Häftad Engelska, 2021-10-15
139
Köp
Spara som favorit
  • Skickas inom 5-8 vardagar.
  • Gratis frakt inom Sverige över 199 kr för privatpersoner.
In 2012, the world was slowly recovering from the Great Recession while Facebook and other social media platforms disrupted global life and business, ushering in a new era of startup optimism. From his desk at a consulting firm in Stockholm, Sweden, Arnaud Henneville-Wedholm watched in disbelief, wondering, "How could such a waste of time become so popular?"

Bursting with ideas of how to break out of business monotony, Henneville-Wedholm and his coworker were ready to start something of their own. Soon, a lightbulb went off: what if they created a social platform that challenged people to get off the couch and live better lives? And better yet, what if it took down Facebook? There was only one problem: neither of them knew the first thing about running a tech company.

In How Hard Can It Be, Henneville-Wedholm traces, in a uniquely eclectic and cosmopolitan voice, the youthful enthusiasm that propelled the promising rise of his startup-along with its equally calamitous downfall. Along the way, he teaches readers startup lessons by example, such as:

  • How to pitch startup incubators like Sting, Europe's version of Y-Combinator
  • How uninformed optimism can still lead to real organic growth
  • What to do when your business isn't as scalable as you thought
  • The brand-building power of guerrilla marketing
  • How to pivot (and then pivot again, and again) when user growth stalls 


For optimists and idealists everywhere, How Hard Can It Be is a jet-setting parable of the European startup scene that takes on the most elusive business topic of them all: failure. Puncturing the hollow platitudes of how-to guides, Henneville-Wedholm instead offers his real-world experience of trying to go from zero to one. 

As a result of his efforts, How Hard Can It Be Visa hela texten

Passar bra ihop

  1. How Hard Can It Be
  2. +
  3. How to Win Friends and Influence People

De som köpt den här boken har ofta också köpt How to Win Friends and Influence People av Dale Carnegie (häftad).

Köp båda 2 för 260 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Övrig information

Arnaud Henneville-Wedholm is a consultant, lecturer and the head of sales and business development at GLOBHE. He is also the founder of multiple startups, including internalDesk, a SaaS platform for enterprise collaboration, where he served as COO. Henneville-Wedholm's interest areas include entrepreneurship, neuroscience, resilience and making the world a better place. He lives in Stockholm, Sweden with his wife and three children. How Hard Can It Be is his first book.