Fler böcker inom

Format: Häftad (Paperback / softback)
Språk: Engelska
Antal sidor: 272
Utgivningsdatum: 2021-03-02
Förlag: Ten Speed Press
Dimensioner: 211 x 142 x 25 mm
Vikt
Antal komponenter: 1
ISBN: 9781984857682

Story or Die

Name: Story or Die
Price: 187.00 SEK
Availability: InStock
Rating: 4 (1 reviews)
Author: Lisa Cron
ISBN: 9781984857682

How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

av Lisa Cron

(1 röst)

Häftad, Engelska, 2021-03-02

187

Köp

Spara som favorit

Skickas från oss inom 2-5 vardagar.
Fri frakt över 249 kr för privatkunder i Sverige.

A step-by-step guide to using the brain's hardwired desire for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story.

Story isn't just one way to persuade, it's the way. It's built into the architecture of the brain, and has been since early humans gathered around the campfire, trying to figure out if that rustling in the bushes really was a lion. But to fully wield the power of story at will, you must first understand how story is working in your brain--not metaphorically, but biologically.

In Story or Die, author, speaker, and story coach Lisa Cron decodes the power of story, examining how story and the brain evolved in tandem; why well-told stories were, and continue to be, key to our survival; and what grabs us in a good story. (It's very different from what we think.) She then takes readers, step by step, through the process of creating their own story--a story with the power to call even the most challenging audience, no matter their tribe, to action. Along the way, Cron explains what your brain craves in a story, how to pinpoint your audience's hidden resistance, and why all roads lead to an aha moment. In doing so, she teaches you how to enthrall, persuade, promote, educate, inspire, and most important, better understand yourself and every decision you make.

Visa hela texten

Passar bra ihop

De som köpt den här boken har ofta också köpt Why Nations Fail av Daron Acemoglu, James A Robinson (häftad).

Köp båda 2 för 337 kr

Wired for Story

Lisa Cron

Explains how readers can take advantage of the brain's hard-wired responses to create addicting stories.

200

Köp

Skickas inom vardagar.
Story Genius

Lisa Cron

Uses science-based insights to develop writers' creativity, and shows how to generate a story scene by scene.

193

Köp

Skickas inom vardagar.