Researching the Changing Profession of Public Relations (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
333
Utgivningsdatum
2013-08-21
Upplaga
New ed
Förlag
Presses Interuniversitaires Europeennes
Dimensioner
215 x 146 x 19 mm
Vikt
449 g
Antal komponenter
1
ISBN
9782875740564
Researching the Changing Profession of Public Relations (häftad)

Researching the Changing Profession of Public Relations

Häftad Engelska, 2013-08-21
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How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world. <BR> This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations. The chapters are all contributed by recognized academics and are structured around three topics. Firstly, the book explores current developments in public relations practice in Germany, Portugal, Slovenia, Croatia, Turkey, Serbia and the Czech Republic. The second section discusses the professionalization of public relations together with the new dilemmas, notions, concepts and perspectives that this has generated. The final chapters focus on the usage, effect and institutionalization of new media and new digital public relations tools.
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