Kiss and Sell (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
192
Utgivningsdatum
2004-09-01
Förlag
AVA Publishing SA
Illustrationer
250 colour illustrations
Dimensioner
224 x 300 x 20 mm
Vikt
980 g
Antal komponenter
1
ISBN
9782884790338
Kiss and Sell (häftad)

Kiss and Sell

Writing for Advertising

Häftad Engelska, 2004-09-01
299
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Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.
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Recensioner i media

'It is very well written and reader-friendly.' Charles daCosta, Savannah College of Art and Design, USA.

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Övrig information

Robert Sawyer worked as a copywriter, copy supervisor and creative director for over 20 years, creating advertising for global companies such as Saatchi & Saatchi. He now consults as a strategist for design firms in New York and is also a published poet and playwright.