Nordic Consumer Culture (e-bok)
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E-bok
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Språk
Engelska
Utgivningsdatum
2019-03-01
Förlag
Springer International Publishing
ISBN
9783030049331

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Nordic Consumer Culture (e-bok)

Nordic Consumer Culture E-bok

State, Market and Consumers

av Soren Askegaard, Jacob Ostberg
E-bok (EPUB - DRM), Engelska, 2019-03-01
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Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge,' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
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