Fler böcker inom

Format: E-bok
Filformat: EPUB med LCP-kryptering (0.0 MB)
Om LCP-kryptering
Nedladdning: Kan laddas ned under 24 månader, dock max 6 gånger.
Språk: Engelska
Utgivningsdatum: 2019-03-01
Förlag: Springer International Publishing
ISBN: 9783030049331

Nordic Consumer Culture E-bok

Name: Nordic Consumer Culture
Price: 2246.00 SEK
Availability: InStock
Author: Soren Askegaard, Jacob Ostberg
ISBN: 9783030049331

State, Market and Consumers

av Soren Askegaard, Jacob Ostberg

E-bok (LCP), Engelska, 2019-03-01

2246

Ladda ned

Spara som favorit

Läs i Bokus Reader för iOS och Android

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge,' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

Visa hela texten

Canonical Authors in Consumption Theory

Soren Askegaard, Benoit Heilbrunn

Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by ...

968

Ladda ned

Laddas ned direkt
Research in Consumer Behavior

Russell W Belk, Linda Scott, Soren Askegaard

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer st...

1543

Köp

Skickas inom vardagar.