- Häftad (Paperback / softback)
- Antal sidor
- Softcover reprint of the original 1st ed. 2018
- Springer Nature Switzerland AG
- 5 Illustrations, black and white; IX, 234 p. 5 illus.
- 210 x 148 x 13 mm
- Antal komponenter
- 1 Paperback / softback
- 300 g
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Biosurveillance in New Media Marketing
World, Discourse, Representation669Skickas inom 10-15 vardagar.
Gratis frakt inom Sverige över 159 kr för privatpersoner.Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
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Fler böcker av Selena Nemorin
Neil Selwyn, Selena Nemorin, Scott Bulfin, Nicola F Johnson
Today's high schools are increasingly based around the use of digital technologies. Students and teachers are encouraged to 'Bring Your Own Device', teaching takes place through 'learning management systems' and educators are rushing to implement ...
Selena Nemorin is Lecturer in Sociology of Digital Technology with the Department of Culture, Communication and Media at University College London, UK. Her research and publications explore the dynamic between society and technology. More specifically, she is interested in how socio-technical artefacts construct and categorise individuals and groups as objects for governance.
1. Introduction: Advertising Futures 2. A Theory of Manipulation: Critical Perspectives 3. The Emergence of Neuromarketing 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? 5. Structures of Understanding 6. Worldlessness: The Brain as 'Buy Button' 7. Poor in World: Augmenting Animality 8. World-Forming: The Agentic Consumer 9. Self-Determination and Implications of Mining the Brain