Concepts, Models, and the Alphabet Case Study
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Köp båda 2 för 398 krProf. Dr. Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.
Foundations of Digital Business Models.- The Business Model Concept.- Digital Business.- B2C Digital Business Models: Content.- B2C Digital Business Models:Context.- B2C digital Business Models: Connection.- Hybrid Digital Business Models.- B2B Digital Business Models.- Digital Business Model Innovation.- Google/Alphabet Case Study.