- Inbunden (Hardback)
- Antal sidor
- 1st ed. 2020
- Springer Nature Switzerland AG
- 14 Illustrations, black and white; XXIII, 298 p. 14 illus.
- 210 x 148 x 19 mm
- Antal komponenter
- 1 Hardback
- 536 g
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Evolution, Expansion, and Experience
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Bloggat om Transgenerational Marketing
Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 58 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals.
About the Author Acknowledgements Preface Section I: Theoretical Foundations Chapter 1 Evolution of Marketing Scholarship Chapter 2 Transgenerational entrepreneurship Section II: Growth of Functional Perspectives Chapter 3 Generations of Innovation and Technology Chapter 4 Growth of Supply Chain Management Chapter 5 Evolution of Decision making in Marketing Chapter 6 Development of Consumer Behavior Chapter 7 Industrial Marketing across Generations Section III: Global Transformations Chapter 8 Shifts in Market Competition Chapter 9 Business Diplomacy and Corporate Social Initiatives Chapter 10 Next Generation Market and Consumerism Index Terms