Behavioral Economics and Finance Leadership (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
183
Utgivningsdatum
2020-10-20
Upplaga
1st ed. 2020
Förlag
Springer Nature Switzerland AG
Illustrationer
17 Illustrations, color; 1 Illustrations, black and white; XI, 183 p. 18 illus., 17 illus. in color.
Dimensioner
234 x 156 x 13 mm
Vikt
454 g
Antal komponenter
1
Komponenter
1 Hardback
ISBN
9783030543297
Behavioral Economics and Finance Leadership (inbunden)

Behavioral Economics and Finance Leadership

Nudging and Winking to Make Better Choices

av Julia Puaschunder
Inbunden,  Engelska, 2020-10-20
1141
Köp
Spara som favorit
  • Skickas från oss inom 10-15 vardagar.
  • Fri frakt över 199 kr för privatkunder i Sverige.
Finns även som
Visa alla 2 format & utgåvor
This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make rational choices. By applying the behavioral economics approach to political outcomes, it demonstrates how economics can be employed for the greater societal good. It starts with a review of the current literature on human decision-making failures in Europe and North America, presenting the wide range of nudges and winks developed to curb the harmful consequences of human decision-making fallibility. It then discusses the use of mental heuristics, biases and nudges in the finance domain to benefit economic markets by providing clear communication strategies. Lastly, the author proposes clear leadership and followership directives on nudging in the digital age. This book appeals to scholars and policy makers interested in rational decision-making and the use of nudging and winking in the digital age.
Visa hela texten

Passar bra ihop

  1. Behavioral Economics and Finance Leadership
  2. +
  3. Fearless

De som köpt den här boken har ofta också köpt Fearless av Trinny Woodall (inbunden).

Köp båda 2 för 1490 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Julia Puaschunder

Övrig information

Julia Margarete Puaschunder is a behavioral economist working at the Inter-University Consortium of New York at Columbia University, Princeton University and The Department of Economics at The New School for Social Research (USA), as well as the Schwartz Center for Economic Policy Analysis. Prior to that she was a faculty associate at Harvard University.

Du kanske gillar