The Palgrave Handbook of Servitization

Marko Kohtamaki is a Professor of Strategy, and a director of the " Strategic Business Development" (SBD) research group at the University of Vaasa, Finland, and a visiting professor at Lulea University of Technology, Sweden and University of South-Eastern Norway, USN Business School, Norway. Tim Baines is Professor of Operations Strategy and Executive Director of the Advanced Services Group at Aston University, UK. Rodrigo Rabetino is an associate professor of strategy in the School of Management and a researcher in the" Strategic Business Development" (SBD) research group at the University of Vaasa, Finland. Ali Ziaee Bigdeli is an Associate Professor of Industrial Service Innovation at The Advanced Services Group at Aston Business School, Aston University, UK. Christian Kowalkowski is Professor of Industrial Marketing at the Institute of Technology at Linkoeping University in Sweden and Research Fellow at the Department of Marketing and Centre for Relationship Marketing and Service Management (CERS) at Hanken School of Economics in Helsinki, Finland. Rogelio Oliva is the Bob and Kelly Jordan Professor of Business in the Department of Information and Operations Management at Mays Business School, USA, Adjunct Professor at the Zaragoza Logistics Center, Spain, and Research Affiliate at MIT Center for Transportation & Logistics, USA. Vinit Parida is a chaired professor at entrepreneurship and innovation at Lulea University of Technology, Sweden, and a visiting professor at University of Vaasa, Finland and University of South-Eastern Norway, USN Business School, Norway.

Part 1: Evolving field of servitization, PSS and integrated solutions 1. Kowalkowski et al., Digital servitization Part 2: Conceptualizations of the servitization process 1. Huikkola & Kohtamaki, Simple rules in servitization 2. Lexutt, Servitization as an organizational transformation (4 perspectives) 3. Tewari, Challanges in servitization 4. Hydle, Practice theory in servitization 5. Coreynen, Microfoundations in servitization 6. Pana & Kreye, Employees reactions to servitization 7. Kohtamaki, Rabetino & Rhetorics in servitization Part 3: Strategic approaches in servitization 1. Adrogegari et al,. PSS Business model typology 2. Aas et al., Business model typology in digital servitization 3. Reim, Parida & Sjoedin, BMI in PSS 4. Witell, BMI using big data and AI 5. Kamp, Servitization and TCA 6. Rodriguez, Lepratte & Rabetino, Capabilities in digital servitization 7. Huikkola & Kohtamaki, Capability - Process configurations in different business models 8. Leoni & Chirumalla, Dynamic capabilities in digital servitization 9. Sun & Oliva, Capability trap 10. Michalik, A taxonomy of PSS for SMEs 11. Kamp et al., Servitization and finance Part 4: Co-creating value in servitization 1. Antonova, Co-creation and smart services 2. Hydle et al., Customization and customer interaction in digital servitization 3. Kamalaldin et al., Relational transformation 4. Shahzad, Ali & Kohtamaki, Learning service ecosystems 5. Salonen & Terho, Salesforce transformation to solution selling 6. Korkeamaki, Outcome-based services 7. Sundholm & Hellstroem, Performance measurement in VBS 8. Akesson & Loefberg, SDL in Servitization Part 5: Innovation and development of product-service-software systems 1. Story, Raddats et al., New service development 2. Tazairt & Prim-Allaz Service development through digitalization and customer involvement 3. Rozenfeld et al., Integrated PSS architecture c Part 6: Managing product-service operations 1. Momeni, Integrating offerings and supply chain 2. Parry, Servitization and modularity 3. Kreye, Organizational structures in servitization 4. Peillon, Organizational structures and modularity 5. Raja & Frandsen, Supply networks in servitization