Lead Community Fundraising

Successfully Connecting People Digitally

AvLinda Mareen Neugebauer,Irene Zanko

Inbunden, Engelska, 2021

Del i serien Management for Professionals

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Beskrivning

In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities.

Produktinformation

Utgivningsdatum:2021-07-01
Mått:155 x 235 x 17 mm
Vikt:477 g
Format:Inbunden
Språk:Engelska
Serie:Management for Professionals
Antal sidor:188
Upplaga:21001
Förlag:Springer Nature Switzerland AG
ISBN:9783030778484
Originaltitel:Lead Community Fundraising

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Mer om författaren

Linda Neugebauer studied business administration in Germany and specialized in fundraising management at Indiana University, Center on Philanthropy, USA. She worked in leading positions at international organizations. She is co-founder and managing director of the Spanish fundraising agency Prosocial and founder and president of OCEAN US. She is a fundraising tutor, among others in Philanthropic Psychology in all Spanish-speaking countries.Dr. Irene Zanko studied journalism and communication science in Vienna, dealt with reception typologies in her dissertation, was a speaker at the Austrian fundraising congress and works as a senior copywriter at DIRECT MIND.

Innehållsförteckning

Chapter 1. How digitalization is changing the world.- Chapter 2. Where are we currently in digital fundraising?.- Chapter 3. New digital world, new digital terms.- Chapter 4. All about lead community fundraising.- Chapter 5. Lead community.- Chapter 6. This is how lead community fundraising works: the campaign.- Chapter 7. This is how lead community fundraising works: the multi-cycle.- Chapter 8. This is how lead community fundraising works: the how to do guide.- Chapter 9. This is how lead community fundraising works: the team.- Chapter 10. This works in lead community fundraising: more than 20 international examples.- Chapter 11. The most important information.- Chapter 12. And what's next?.