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Köp båda 2 för 921 krChristoph O.-Ph. Freiherr von Gamm is member of the management team of a business consultancy and outsourcing services company in Switzerland and works in the IT industry for more than 20 years. He studied Electrical Engineering and Information Technology (Diplom-Ingenieur) at Technische Universitt Mnchen, earned an MBA and a Masters degree in Sales Management and conducted his doctorate studies in Intercultural Business Communication in Frankfurt (Oder). The author published several theoretical and practice-orientated writings on the subjects of corporate strategy, management, business and economy.
Contents: Multi-national corporations: corporate strategy, sales management science and intercultural business communications Working across different company divisions: tension fields Influences of cultural differences to the corporate structure Influences of company goals Bridging cultural gaps Measuring interculturality.