Marketing Mix for Tourism Products (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
52
Utgivningsdatum
2013-01-27
Förlag
LAP Lambert Academic Publishing
Medarbetare
Haque S. M. Imamul
Illustrationer
Illustrations, black and white
Dimensioner
229 x 152 x 3 mm
Vikt
91 g
Antal komponenter
1
Komponenter
Paperback
ISBN
9783659333262
Marketing Mix for Tourism Products (häftad)

Marketing Mix for Tourism Products

Häftad Engelska, 2013-01-27
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Marketing Mix is a combination of very important tools to penetrate, compete, and sustain in a competitive market either it is a product or service. There is always a discussion on the name and number of components of marketing mix. This book throws light on the importance of marketing mix. Also discusses with case studies about the name and number of components of marketing mix especially for tourism products. Finally advocates that the name and number of components of marketing mix can change according to situation and business environment. It would not be a wise decision of an entrepreneur to fix name and number of these components for all the situation and in all the stages of product life cycle.
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