Essentials of Services Marketing (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
264
Utgivningsdatum
2013-04-29
Förlag
LAP Lambert Academic Publishing
Medarbetare
K. B. Ramappa / A. M. Kadakol
Illustrationer
Illustrations
Dimensioner
229 x 152 x 15 mm
Vikt
390 g
Antal komponenter
1
Komponenter
Paperback
ISBN
9783659385452
Essentials of Services Marketing (häftad)

Essentials of Services Marketing

Case, concepts & Theories of Services Marketing

Häftad Engelska, 2013-04-29
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Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depended on physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. This book also tries to focus on some service industries which are typically driving the Indian economy like the information technology, Hospitality, Tourism based services. This is because, contextually, these sectors have become important to Indian economy in the present period. It is quite likely that this could be applicable to other Asian countries as well, which are in a similar in the state of development.
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