Rhetoric of Logos (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
144
Utgivningsdatum
2016-10-06
Förlag
Niggli Verlag
Medarbetare
Switzer, Brian (red.)
Illustrationer
Illustrated in colour and black and white throughout
Dimensioner
211 x 150 x 15 mm
Vikt
272 g
Antal komponenter
1
ISBN
9783721209570

Rhetoric of Logos

A Primer for Visual Language

av Eduard Helmann, Brian Switzer
Häftad,  Engelska, 2016-10-06
209
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The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analysed and classified to determine which communicative strategies and intended effects they fulfil. The theoretical in- sights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.
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