"This spectacular volume celebrates three anniversaries: 150 years since Royce's birth, 110 years since Rolls met Royce, and ten years since Rolls-Royce production began afresh under BMW ownership. . . . As an homage to 150, 110, and 10, it doesn't get any better. . . . The book is a sheer delight. . . . The photos are in another league, the cars as art, and words fail your reviewer."-- "The Flying Lady" (5/27/2014 12:00:00 AM) Riedel's photographs have such a you-are-there richness and sheen that the reader almost feels ready to settle in and drive the book away.-- "Wall Street Journal" (6/1/2014 12:00:00 AM) "Rolls-Royce: Strive for Perfectiongoes into detail about the history of the company, with a timeline highlighting milestones in the company's history and how it evolved from a carriage builder into an automobile manufacturer. A sizable portion of the work focuses on engineering and craftsmanship; many sketches and photographs help illustrate the striving for perfection that Rolls-Royce is known for. Valuable for automobile historians and Rolls-Royce fans."-- "Choice" (1/26/2015 12:00:00 AM)
Andreas Braun is a Munich-based art historian and curator at the BMW Museum.