The Copy Book (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
416
Utgivningsdatum
2011-07-15
Förlag
Taschen GmbH
Illustrationer
Illustrations (chiefly col.)
Dimensioner
330 x 254 x 38 mm
Vikt
2290 g
Antal komponenter
1
ISBN
9783836528320
The Copy Book (inbunden)

The Copy Book

av D&Ad
Inbunden Engelska, 2011-07-15
331
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This title focuses on the words that sell and the brains behind the ads. In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today - a bible for creative directors. D&AD and Taschen have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
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The annual D&AD Awards - the industry's biggest and best - reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.