Generation Selfie: visual self-actualization through digital image and communication technologies is a central cultural pattern of contemporary society. But how exactly does the expansion of digital media change our practices of self-actualization? Ramón Reichert shows how the digital media of self-documentation - smartphone technologies such as WhatsApp and online platforms like Facebook and Instagram - establish innovative models of identity and role models and generate new digital contexts for self-actualization - tracking, gamification, and surveillance.